What Are Cookies
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser and are used when you return to the website. Session cookies are temporary and are deleted when you close your browser.
Why We Use Cookies
We use cookies for several reasons:
- Essential functionality: Some cookies are essential for our website to operate correctly
- Performance and analytics: To understand how visitors use our website and improve the user experience
- Personalization: To remember your preferences and settings
- Marketing: To deliver relevant advertisements and measure their effectiveness
Cookies We Use
Below is a comprehensive list of all cookies used on our website, organized by category. Each cookie's purpose, provider, duration, and legal basis is clearly documented.
Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. These cookies cannot be disabled as they are necessary for the website to work.
| Name | Purpose | Provider | Duration | Legal Basis |
|---|---|---|---|---|
m2poweri_consent | Stores user cookie consent preferences | m2poweri.com | 12 months | Contractual Necessity |
m2poweri_session | Maintains user session state | m2poweri.com | Session | Contractual Necessity |
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the website experience.
| Name | Purpose | Provider | Duration | Legal Basis |
|---|---|---|---|---|
_ga | Google Analytics - distinguishes users | google.com | 2 years | Consent |
_ga_* | Google Analytics - maintains session state | google.com | 2 years | Consent |
_gid | Google Analytics - distinguishes users | google.com | 24 hours | Consent |
Marketing Cookies
These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.
| Name | Purpose | Provider | Duration | Legal Basis |
|---|---|---|---|---|
_gcl_au | Google Ads - stores conversion data | google.com | 3 months | Consent |
_gcl_aw | Google Ads - stores click information from ad campaigns | google.com | 3 months | Consent |
Preference Cookies
These cookies enable the website to remember choices you make (such as your language or theme preference) and provide enhanced, more personal features.
| Name | Purpose | Provider | Duration | Legal Basis |
|---|---|---|---|---|
m2poweri_lang | Stores user language preference | m2poweri.com | 12 months | Consent |
m2poweri_theme | Stores user theme preference | m2poweri.com | 12 months | Consent |
Consent and Legal Basis
Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we must obtain your consent before placing non-essential cookies on your device.
Strictly necessary cookies do not require consent as they are essential for the website to function. All other cookie categories (Analytics, Marketing, and Preferences) require your explicit consent before they are activated.
When you first visit our website, you will see a cookie banner asking for your consent. You can choose to accept all cookies, reject non-essential cookies, or customize your preferences.
How to Manage Your Cookie Preferences
You have full control over which cookies you allow on our website. You can manage your cookie preferences at any time using our preference center:
In the preference center, you can:
- View detailed information about each cookie category
- Enable or disable specific cookie categories
- Accept all cookies or reject all non-essential cookies
- Withdraw your consent at any time
Revoking or Modifying Consent
You can revoke or modify your cookie consent at any time. Your choices will be respected immediately, and we will stop using the cookies you have disabled (except for strictly necessary cookies).
To revoke or modify your consent:
- Click the "Manage Cookie Preferences" button above
- Adjust your preferences for each cookie category
- Click "Save Preferences" to apply your changes
If you wish to completely withdraw all consent, you can click "Reject All" in the preference center, which will disable all non-essential cookies.
Browser Cookie Controls
In addition to our preference center, you can also control cookies through your web browser settings. Most browsers allow you to view, manage, and delete cookies. Please note that disabling strictly necessary cookies may affect the functionality of our website.
Chrome
- Click the three-dot menu in the top-right corner
- Select "Settings" → "Privacy and security" → "Cookies and other site data"
- Choose your preferred cookie settings or click "See all site data and permissions" to manage individual cookies
Firefox
- Click the three-line menu in the top-right corner
- Select "Settings" → "Privacy & Security"
- Under "Cookies and Site Data", click "Manage Data" to view and delete cookies
Safari
- Click "Safari" in the menu bar and select "Preferences"
- Go to the "Privacy" tab
- Click "Manage Website Data" to view and remove cookies
Microsoft Edge
- Click the three-dot menu in the top-right corner
- Select "Settings" → "Cookies and site permissions" → "Cookies and site data"
- Click "See all cookies and site data" to manage individual cookies
Third-Party Cookies
Some cookies on our website are set by third-party services that we use, such as Google Analytics and Google Ads. These third parties may use cookies to collect information about your online activities across different websites.
We only allow third-party cookies with your explicit consent (except for strictly necessary cookies). You can control third-party cookies through our preference center or by visiting the third-party provider's website to opt out directly.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our cookie usage or legal requirements. When we make significant changes, we will notify you through our website and update the "Last updated" date at the top of this page.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
- Email: info@m2poweri.com
- Phone: +44 20 4634 9055
- Address: M2POWERI LTD, 5 Brayford Square, London, England, E1 0SG
M2POWERI LTD · Company No. 16470798 · Registered in England and Wales · Professional Indemnity insured
M2POWERI is a registered UK trade mark

